Success or failure of transformation is determined by communication. We therefore recommend to set up what is usually called a Corporate Newsroom. From there, all small and large change projects can be managed centrally and effectively in terms of communication.
We design and implement such »Topic Setting Centers« as we would rather call them. They combine all departments that are relevant for a corporate’s internal and external communication. Like in a modern media house, interdisciplinary teams plan topics & stories and distribute content across the company’s media channels.
That’s why every Corporate Newsroom is a role model for tearing down any silo mentality and for an agile organisation as such. We set up the first newsroom in 2012.