At the end of the change communication live event, a large majority of the 4,500 participants were convinced that there would be no layoffs for the time being. And they understood that offers for retraining and further education would be developed for them in cooperation with regional educational institutions. In this way, many of the 9,000 employees (primarily blue collar) at this site were able to overcome their initial fears. They also began to cautiously develop trust in the transformation.
employees directly and indirectly affected by the transformation at 230 sites around the globe.
employees at one of the biggest sites addressed emotionally with a live communications event.
anxious employees could be convinced by the event that the company will be empower them to manage the transformation.
less costs of production were achieved by the company through corresponding concessions by the workforce.