Dr. Dominik Faust
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Ready for Integrated Communication 4.0?
A German company unexpectedly finds itself in a reputation dilemma, while at the same time a promising contact from abroad is ignored. Why? Because communication is still stuck in the silo mentality of the 1990s. In our new blog post, we show how integrated communication 4.0 works in real time – and why it can…
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Digital Strategies of Daimler, Springer, Telekom
The digital transformation of society is advancing inexorably. Companies must adapt their business models accordingly and integrate e-business elements that align with their brand essence. We took a look at parts of the digital strategies of three major DAX-listed corporations from three different industries that we have been following more closely in recent years. For…
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A cutting-edge Newsroom Setup
Under the name “BR hoch drei” (BR to the power of three), the newly created “Strategy and Innovation Management” department at Bayerischer Rundfunk (BR) has been driving forward the transformation of the public broadcaster into a trimedia media company since 2011. The ultimate goal is for editorial teams that previously operated in silos to plan,…