Aerospace Industry

(1) Development and multi-year implementation of a strategy for the international marketing of a new military IT system of Airbus Defense & Space.

(2) Multi-year research and writing of technical articles about employees in the military aircraft division for internal communications to support post-merger integration.

(3) Advising middle management on issues of change management and transformations communications for several years.

(4) Planning & execution of media relations for Premium Aerotec (Airbus Aerostructures).

(1) Several years of change communications consulting for Bauhaus Luftfahrt (Airbus, DLR, IABG, Liebherr, MTU Aero Engines, Free State of Bavaria).

(2) Conception & design of a completely new website as well as planning & execution of media relations.

(3) Design and implementation of the first scientific yearbook with 52 pages, incl. graphic design, photo shooting, text creation (GE/EN), layout & printing.

Organization and execution of a press trip with representatives of leading German business media (dpa, Reuters, Focus, Phoenix, Welt) to BDLI member companies in Bavaria, including Airbus Defence & Space in Taufkirchen, Airbus Helicopter in Donauwörth, and MTU Aero Engines in Munich.

Several years of designing and producing supplements for the member magazine of the German Aerospace Society – Lilienthal-Oberth e. V. (DGLR) on international aerospace trade fairs. We were responsible for selecting topics, writing texts, editing, selecting images, designing, integrating advertisements, and creating print templates.

(1) Coaching a member of the supervisory board of Flughafen München GmbH (FMG)

(2) Keynote speech on leadership in times of New Work as part of a series of dialogue workshops lasting several weeks for around 700 FMG executives.

(1) Development and multi-year implementation of a strategy for the international marketing of the new STOL aircraft Do228 NG/NXT (for the predecessor RUAG).

(2) Conceptualization, planning, and implementation as general contractor of the rollout of the Do228 NG/NXT with subsequent maiden flight, including engagement of a ZDF presenter.

(1) Many years of consulting and support for IABG’s international corporate communications.

(2) Conceptualization and writing of press releases and editorial articles for general media and specialized media.

(3) Creation of daily digital press reviews and media analyses as part of media monitoring.

(4) Planning and execution of a press conference at the world’s largest aviation trade fair in Paris, Le Bourget, with approximately 4,000 accredited journalists.

(1) Development and multi-year implementation of a strategy for the international marketing of the new twin helicopter engine, including a topic and action plan.

(2) Design of a new corporate design for the European (D, F, GB, E) consortium MTRI, in particular a new company logo.

(3) Concept and design of a twin website and classic advertising materials for the international marketing of state-of-the-art propulsion systems, including advertisements, posters, and giveaways.

Several years of support for the engine manufacturer’s communication with its target audiences, such as employees and customers. To this end, we conceived, researched, and wrote news and stories for MTU Aero Engines publications with high journalistic quality.