Anti-Change DNA
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How to make change work in large organizations
In large organizations, an average of 70 to 85 per cent of all change initiatives fail. According to our many years of experience, this is particularly due to a lack of social and emotional aspects like insufficient empathy and motivation skills of executives (in addition to other reasons why transformations fail). We recently had the…
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5 Tips for Effective Change Communications
Around 70 to 85 per cent of all change initiatives fail – and it is often Internal Communications (IC) that is (partly) blamed for this. Of course, it is true that change projects also fail because of poor communication. But what are the main reasons for failure? And how can communicators help make a transformation…
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How to achieve social & emotional motivation
Motivation wanted! Corporate communications departments are under constant pressure to change: they are expected to become more agile, to be structurally and procedurally transferred to Corporate Newsrooms, and to work in a more digital, collaborative, and independent manner. While there are clear step-by-step instructions for achieving such technical goals, the social and emotional aspects, which…