Bayerischer Rundfunk
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Corporate Newsroom rooted in past lessons
Corporate newsrooms are vital for effective change communications because they enable consistent, transparent, timely, and integrated communication across all stakeholder groups. By organizing communication around topics rather than channels, they ensure that change-related information is aligned with strategic objectives and reaches the right audiences through coordinated efforts. In this article, we take a brief look…
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A cutting-edge Newsroom Setup
Under the name “BR hoch drei” (BR to the power of three), the newly created “Strategy and Innovation Management” department at Bayerischer Rundfunk (BR) has been driving forward the transformation of the public broadcaster into a trimedia media company since 2011. The ultimate goal is for editorial teams that previously operated in silos to plan,…