Christoph Hardt
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Corporate Newsroom rooted in past lessons
Corporate newsrooms are vital for effective change communications because they enable consistent, transparent, timely, and integrated communication across all stakeholder groups. By organizing communication around topics rather than channels, they ensure that change-related information is aligned with strategic objectives and reaches the right audiences through coordinated efforts. In this article, we take a brief look…
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Volkswagen’s Corporate Newsroom “The Bridge”
A corporate newsroom has been regarded as an agile form of collaboration and integrated communication for years. It has been a tradition at our company since 2012. To this day, it has lost none of its appeal. This was confirmed by over 100 participants at the first Corporate Newsroom Day in Hanover last week. However,…