Motivation
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How to achieve social & emotional motivation
Motivation wanted! Corporate communications departments are under constant pressure to change: they are expected to become more agile, to be structurally and procedurally transferred to Corporate Newsrooms, and to work in a more digital, collaborative, and independent manner. While there are clear step-by-step instructions for achieving such technical goals, the social and emotional aspects, which…
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What a Good Change Vision Looks Like
“If you want to build a ship, don’t drum up people to collect wood […], but teach them to long for the vast and endless sea.” (Antoine de Saint-Exupéry) Change processes often focus on strategy, structures, or new technologies, but rarely on a shared change vision. This is one of many reasons why 70 to…