Volkswagen
-
The Human Side of the “Software-on-Wheels” Revolution
The mood is tense, and expectations are high: when Friedrich Merz invites guests to the automotive summit at the Chancellery this Thursday. Federal ministers, the prime ministers of Bavaria, Baden-Württemberg, and Lower Saxony, OEMs, suppliers (who are facing a tough change process since 2019), and employee representatives will be sitting at the table. In the…
-
Digital Transformation done right
The digitalisation or digital transformation of an organisation is one of the most common changes. At the same time, it’s one of the most difficult ones. But why does the implementation of a new Enterprise Resource Planning (ERP) system fail so often? Why does the continuous use of digital technology to improve customer experience and…
-
Volkswagen’s Corporate Newsroom “The Bridge”
A corporate newsroom has been regarded as an agile form of collaboration and integrated communication for years. It has been a tradition at our company since 2012. To this day, it has lost none of its appeal. This was confirmed by over 100 participants at the first Corporate Newsroom Day in Hanover last week. However,…
-
Corporate Heritage in Change Initiatives
Corporate heritage is a company’s intangible legacy. It is its history. It is the sum of its employees’ stories, which reflect the company’s values and culture. Anyone planning a restructuring, a post-merger integration, a culture change, or other changes should conceptually incorporate corporate heritage from the very beginning. This is because it plays a key…