Communication
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Re-energizing a SDD initiative through strategic MarCom
How we strengthened the international positioning of a battlefield digitization system and restored motivation within the team Initial Situation A leading defense industry company in Europe developed a modular, integrated fighting system for the German Armed Forces. The aim of the Software Defined Defence (SDD) Initiative was to optimize the decision-making chain from sensor to…
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Rebuilding trust in a European defense engine program
How we strengthened the consortium’s brand, restored stakeholder confidence and re-engaged employees during a critical scaling phase Initial Situation Four European manufacturers of aero engines have formed a consortium to design and produce a twin engine for the TIGER light combat helicopter. In addition to the agreed purchase of a defined number of engines for…
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From workforce resistance to €80 million in cost savings
How we designed and moderated a live event that built trust among 4,500 employees of a DAX 40 supplier Initial Situation The executive board of a tier1 supplier with a long metalworking tradition and over 150,000 employees at 230 sites (turnover: +30 billion EUR) wanted to transform the group into a high-tech company with its…
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From communication silos to a Corporate Newsroom
How we established the roles, processes, routines, and tools needed to communicate with +500,000 people Initial Situation A public-law entity had well over 500,000 members to communicate with. To this end, she had a large communications department at her disposal. The executive board wanted to set up a modern integrated communications department. Therefore, it hired…
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Turning resistance into transformation momentum
How we engaged 40,000 employees and helped a global automotive OEM reduce a critical core process by 30% Initial Situation The executive board of an automotive OEM with more than 120,000 employees worldwide (turnover: +100 billion EUR) wanted to shorten a core process by about 30 percent as part of a group-wide transformation. In the…
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Making a new set of rules effective for thousands of users
How we helped the German Armed Forces to implement DEMAR – a new set of regulations and processes Initial Situation The German Armed Forces implements a German version (DEMAR) of the European Military Airworthiness Requirements (EMAR). EMAR is a set of harmonized regulations for military aviation in Europe, aiming to improve safety, reduce costs, and foster interoperability…