Change Curve
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5 Tips for Effective Change Communications
Around 70 to 85 per cent of all change initiatives fail – and it is often Internal Communications (IC) that is (partly) blamed for this. Of course, it is true that change projects also fail because of poor communication. But what are the main reasons for failure? And how can communicators help make a transformation…
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How to achieve social & emotional motivation
Motivation wanted! Corporate communications departments are under constant pressure to change: they are expected to become more agile, to be structurally and procedurally transferred to Corporate Newsrooms, and to work in a more digital, collaborative, and independent manner. While there are clear step-by-step instructions for achieving such technical goals, the social and emotional aspects, which…
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Restructuring, Turnarounds, PMI in Aerospace
Restructuring is an important management tool. Those who plan it should also carefully prepare for its socio-psychological aspects. Particular attention must be paid to the organization’s collective memory and to ensuring that teams identify as strongly as possible with their company. With these aspects in mind, we examine the eventful restructuring of the German aerospace…