Corporate Newsroom
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Internal Communications Check – 3 x 5 Questions
Internal communications (IC) is key to success of any transformation. Therefore, we at viadoo provide a IC change readiness check with 3 x 5 questions. It’s most likely that your change initiative or transformation will fail when most of the check lights are red. Check it out!
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Corporate Newsroom rooted in past lessons
Corporate newsrooms are vital for effective change communications because they enable consistent, transparent, timely, and integrated communication across all stakeholder groups. By organizing communication around topics rather than channels, they ensure that change-related information is aligned with strategic objectives and reaches the right audiences through coordinated efforts. In this article, we take a brief look…
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Volkswagen’s Corporate Newsroom “The Bridge”
A corporate newsroom has been regarded as an agile form of collaboration and integrated communication for years. It has been a tradition at our company since 2012. To this day, it has lost none of its appeal. This was confirmed by over 100 participants at the first Corporate Newsroom Day in Hanover last week. However,…
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How to achieve social & emotional motivation
Motivation wanted! Corporate communications departments are under constant pressure to change: they are expected to become more agile, to be structurally and procedurally transferred to Corporate Newsrooms, and to work in a more digital, collaborative, and independent manner. While there are clear step-by-step instructions for achieving such technical goals, the social and emotional aspects, which…
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viadoo CEO on Newsroom in Handelsblatt magazine
The Virtual Change Newsroom is a newsroom without a room. First presented in Hamburg in 2012 as a temporary solution, we are now able to present our idea in the Handelsblatt magazine “changement!”.
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Ready for Integrated Communication 4.0?
A German company unexpectedly finds itself in a reputation dilemma, while at the same time a promising contact from abroad is ignored. Why? Because communication is still stuck in the silo mentality of the 1990s. In our new blog post, we show how integrated communication 4.0 works in real time – and why it can…
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A cutting-edge Newsroom Setup
Under the name “BR hoch drei” (BR to the power of three), the newly created “Strategy and Innovation Management” department at Bayerischer Rundfunk (BR) has been driving forward the transformation of the public broadcaster into a trimedia media company since 2011. The ultimate goal is for editorial teams that previously operated in silos to plan,…