• Corporate Heritage in Change Initiatives

    Corporate Heritage in Change Initiatives

    Corporate heritage is a company’s intangible legacy. It is its history. It is the sum of its employees’ stories, which reflect the company’s values and culture. Anyone planning a restructuring, a post-merger integration, a culture change, or other changes should conceptually incorporate corporate heritage from the very beginning. This is because it plays a key…

  • Restructuring, Turnarounds, PMI in Aerospace

    Restructuring, Turnarounds, PMI in Aerospace

    Restructuring is an important management tool. Those who plan it should also carefully prepare for its socio-psychological aspects. Particular attention must be paid to the organization’s collective memory and to ensuring that teams identify as strongly as possible with their company. With these aspects in mind, we examine the eventful restructuring of the German aerospace…

  • Business Succession in Family-Owned Enterprises

    Business Succession in Family-Owned Enterprises

    For family-owned businesses, generational transition represents a profound change. It becomes particularly challenging when business succession coincides with a period of strong growth, a major digital transformation, and a pandemic all at once. This is exactly what Schilling Engineering GmbH, a cleanroom specialist based in Baden-Württemberg, experienced. We spoke with Ute and Gaby Schilling about…

  • Information Overload in Change Initiatives

    Information Overload in Change Initiatives

    Information and communication are crucial to the success of change projects. However, transparency should not cause additional anxiety. That is why we at viadoo Change Guides pay particular attention in complex projects to when we communicate which messages, in what form, through which channels, and to whom. We discussed information overload and other topics in…

  • Automotive suppliers facing tough change process

    Automotive suppliers facing tough change process

    The tough change in the German automotive supply industry has now been going on for over six years. The major players alone have recently announced the loss of around 40,000 jobs: Bosch announced in September 2025 that it would cut 22,000 jobs in Germany by 2030. At Continental, the total for 2024 and 2025 amounted…

  • What a Good Change Vision Looks Like

    What a Good Change Vision Looks Like

    “If you want to build a ship, don’t drum up people to collect wood […], but teach them to long for the vast and endless sea.” (Antoine de Saint-Exupéry) Change processes often focus on strategy, structures, or new technologies, but rarely on a shared change vision. This is one of many reasons why 70 to…

  • Gamescom: Gaming treibt die digitale Transformation

    Gamescom: Gaming treibt die digitale Transformation

    Die Gamescom hat wieder gezeigt, dass sich die wahren Game-Changer in der Gaming-Branche tummeln. Sie entwickeln längst nicht mehr nur Spiele zur Freizeitgestaltung. Immer öfter entstehen dort in Zusammenarbeit mit branchenfremden Playern innovative Produkte, die den digitalen Wandel vorantreiben.

  • Ready for Integrated Communication 4.0?

    Ready for Integrated Communication 4.0?

    A German company unexpectedly finds itself in a reputation dilemma, while at the same time a promising contact from abroad is ignored. Why? Because communication is still stuck in the silo mentality of the 1990s. In our new blog post, we show how integrated communication 4.0 works in real time – and why it can…

  • Digital Strategies of Daimler, Springer, Telekom

    Digital Strategies of Daimler, Springer, Telekom

    The digital transformation of society is advancing inexorably. Companies must adapt their business models accordingly and integrate e-business elements that align with their brand essence. We took a look at parts of the digital strategies of three major DAX-listed corporations from three different industries that we have been following more closely in recent years. For…

  • A cutting-edge Newsroom Setup

    A cutting-edge Newsroom Setup

    Under the name “BR hoch drei” (BR to the power of three), the newly created “Strategy and Innovation Management” department at Bayerischer Rundfunk (BR) has been driving forward the transformation of the public broadcaster into a trimedia media company since 2011. The ultimate goal is for editorial teams that previously operated in silos to plan,…