Full comms service
Human Communication
Especially when uncertainty, emotion and resistance are high, we craft narratives, stakeholder messages, leadership formats and communication architectures that create clarity, reduce noise and build confidence. For example, at a staff meeting with 4,500 participants.
We help you to master the message in order to move the system
In other words, communication is the invisible dopamine between the workforce, management and the organization. Where this transmitter is properly set up and functions smoothly — in other words, where consistent communication is ensured — high-performing and resilient organizations can develop.
However, internal communication still too rarely fulfills this role in terms of human dynamics and alignment. Instead, it often remains too tactical and channel-oriented. It struggles to synchronize expectations, make leadership’s message clear, identify rumors early on, proactively address resistance, or regularly gather and evaluate feedback. This is where we at viadoo come in. For this reason, we turn communication into a practical management tool for alignment, adoption and progress.
Our proven approach in human communication
For this reason, communication has always been a cornerstone of viadoo. For 20 years now, we have been developing and implementing communication strategies for SMEs and DAX 40 companies to achieve their buisness goals. Above all, messages must reach the hearts and emotions of the target audiences. However, the path to achieving this goes through the brain. Because the brain internalizes information more quickly when it is packaged as stories, we use storytelling as a core method.
Stories, in turn, synchronize the brain waves of senders and receivers, creating a shared reality. Therefore, we use these scientific findings in our (business) storytelling. Our stories are true, have a protagonist with whom the audience can identify, and have a dramatic arc, a change for the better. We use the storytelling method for CEO communication, for example.
AI will never replace human communication
Of course, like us, our clients have long been using AI in communications to generate texts, presentations, videos, summaries, and messages. However, authentic human communication remains the lever that transforms strategic goals into social acceptance and actual behavior. This is why:
Interpretation: In other words, human communication provides structure and connects context, experience, emotions and responsibility.
Responsibility: Human communication makes executives visible and compels them to be accountable and take responsibility in live settings.
Relationship: Human communication builds connections through tone, timing, body language, and credibility. After all, we also evaluate intentions.
Resonance: Human communication both sends and listens. It pays attention to nuances, uncertainty, hidden conflicts, and broken loyalties.
Managing social dynamics: Human communication intervenes personally in conflicts and rumors, and addresses role uncertainty and the fear of losing status.
Featured success stories
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Our services in communication
We help organizations communicate with clarity, credibility and impact — especially when strategy, structures, leadership and ways of working are changing. In this way, internal communication strategy, change narratives, leadership communication, employee engagement, content, channels and crisis communication become practical tools for orientation, alignment and action.
1
Internal Communication Strategy
We develop communication strategies that effectively support leadership, collaboration, and change. To do this, we define target audiences, messages, topics, channels, roles, and success criteria. The viadoo difference: We view internal communication as a management tool for organization, leadership, and behavior.
2
Change and Transformation Communication
Whether it’s reorganization, digitalization, AI implementation, post-merger integration, or cultural transformation: We develop change narratives, communication roadmaps, dialogue formats, and executive toolkits. Therefore, viadoo combines communication, change management and implementation expertise so that change becomes embedded in everyday work.
3
Executive and C-Level Communication
However, new structures only work when leadership, communication and daily behavior align with them. That’s why we support leaders and employees in embracing new roles, taking on responsibility, and establishing effective work routines. We identify competency gaps, develop appropriate leadership and collaboration models, and strengthen the organization’s ability to evolve over the long term.
4
Employee Engagement & Activation
We develop formats that actively engage employees: dialogues, sounding boards, workshops, feedback loops, internal campaigns, and ambassador programs. As a result, participation creates the energy that helps people succeed and businesses thrive.
5
Culture, Purpose, and Employer Brand Communication
We translate purpose, values, cultural goals, and employer promises into internal narratives, formats, leadership guidance, and concrete communication. viadoo views culture as the interplay of decisions, leadership, collaboration, and behavior. As a result, participation creates the energy that helps people succeed and businesses thrive.
6
Internal Content Strategy & Storytelling
We develop content strategies, editorial calendars, and storytelling formats for strategy, transformation, leadership, and culture. These include internal articles, CEO communications, interviews, videos, newsletters, podcasts, and campaigns. viadoo combines journalistic experience with organizational and change expertise — to create content that is easy to understand and inspires action.
7
Channels, Platforms & Internal Dialogue Formats
We provide consulting on the use of intranets, employee apps, newsletters, internal social platforms, town halls, workshops, hybrid events, and executive engagement formats. Instead of organizing communication in silos, we draw on our corporate newsroom experience to integrate topics, target audiences and channels intelligently.
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Live communication formats
- Keynote speeches as external eye opener
- Panel discussions, roundtables for more transparency
- Workshops (Fishbowl etc.) for more participation
- Town hall meeting moderation for information
- Live social media sessions (e.g., LinkedIn Live)
- Hosting of live webinars, podcasts
- Visual protocol (with external partner)
- Improvisational theater (with external partners)
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Measurement, Analytics & Optimization
We define goals, KPIs, and metrics for reach, understanding, acceptance, engagement, and clarity. To do this, we use pulse checks, feedback mechanisms, surveys, response analyses, and reviews. Consequently, viadoo focuses on impact: what matters is what was understood and where adjustments are needed.
10
Internal Crisis and Issues Communication
We support companies in critical internal situations: during restructurings, location-related issues, management changes, project crises, reputational risks, or high pressure for change. In addition, we develop messages, Q&As, escalation protocols, executive briefings and dialogue formats.
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Corporate Newsroom Implementation
We setup and implement Corporate Newsrooms in order to optimize organizations‘ internal and external communications. As in a modern media company, cross-functional teams plan topics and stories and then distribute them through your organization’s media channels (see details below).
Learn more about our Corporate Newsroom services
Corporate Newsroom: Control hub for your communications
As a result, shared narratives and coordinated campaigns replace siloed content for LinkedIn, the website and other channels.
In many SMEs, content is created multiple times in different departments – wasting time, budget, and causing mixed messaging. A Corporate Newsroom shifts focus from channels to topics, enabling shared stories, faster workflow, and clear communication. It breaks down silos and supports agile, efficient collaboration across all platforms.
A Corporate Newsroom combines all departments that are relevant for the corporate’s internal and external communication. Like in a modern media company, interdisciplinary teams plan topics & stories and distribute content across the corganization’s media channels.
© Faust / viadoo GmbH
Establishing a Corporate Newsroom requires Change Management
There is no off-the-shelf solution for a corporate newsroom. The needs, sensitivities, and cultures are different in every organization. Therefore, establishing a Corporate Newsroom requires a professionally managed cultural change process.
We are specialized in this, by involving those affected as early as the design phase. Through professional change management, we succeed in significantly reducing fears and reactance and creating acceptance for the Corportae Newsroom among employees.
viadoo Corporate Newsroom setup model
1.
Analysis of the Project and People
We analyze the existing processes, structures, and roles within the organization’s marketing and communications departments. We then work with the stakeholders to develop a shared understanding of the corporate newsroom and establish key corporate newsroom objectives. This is complemented by an analysis of the stakeholders and their anticipated emotions and reactions.
2.
Analysis of People and the Organization
We analyze the corporate communications infrastructure (all media, channels, etc.). We also identify organizational and thematic interfaces with other functions within the organization. We identify qualified change agents and establish a Transformation Office (members, roles, governance, etc.). This enables us to identify conflicts early on.
3.
Design of the Change Architecture
Based on Phases 1 and 2, we develop the change narrative and the change architecture. This includes, among other things, descriptions of new processes, roles, and structures, as well as the selection of digital tools—for example, for topic planning. We also determine training needs and develop plans for stakeholder participation, sponsor engagement, and change communication.
4.
Implementation of the Corporate Newsroom Project
We implement our change architecture in accordance with project management principles. This includes, among other things, conflict mediation, addressing issues within dysfunctional teams, and gathering feedback. In line with the agile communication strategy, we also provide ongoing updates on even the smallest progress.
Topics first: The Corporate Newsroom Mindset
A Corporate Newsroom is characterised primarily by an interdisciplinary team with a collaborative, topic-centric mindset and team spirit. The emphasis lies on orchestrating communication around strategically relevant topics. No matter where the team members actually work, each of them has the same situational picture of the topic architecture (topics – stories – content) in real time. This calls for transparency, trust, and shared responsibility.
The corporate newsroom mindset increases communication agility, consistency, and relevance. It enables organizations to speak with one voice, react swiftly to external developments, and proactively shape perception. It enhances the strategic role of communication and aligns it more closely with business objectives. This model is particularly effective in complex environments, where clarity, coordination, and rapid response are essential.
© Faust / viadoo GmbH
Topics first: The Corporate Newsroom Scheme
- The topic managers first identify relevant subjects. Then they develop exciting and engaging stories based on a journalistic approach. In addition, they collaborate with content creators.
- The stakeholder / channel managers on the other hand adopt the stories for their specific audience / media channels, track them and collect feedback. They also interface with content production departments such as video/TV studios, audio/radio studios, editing, graphics, etc.
- The stories certainly need to be aligned with the company´s overall strategy, objectives, ambitions. Monitoring this is the responsibility of the strategy team and the editor-in-chief. Among other tings, he or she approves any content and chooses the channels.
Form follows function
The organisational structure is aligned with its function (see graphic). To ensure that collaboration runs smoothly, digital tools to create, manage, and distribute content as well to measure performance are also required.
© viadoo GmbH
Modules tailored to your needs
Full Service
With decades of experience in corporate communications and business storytelling, we develop and support the communication design of transformation initiatives – tailored to the target group, cross-channel, and effective. In this role, we think ahead, steer the process and provide practical input for communication that makes change work — as a sparring partner for the board, management or communications department.
Comms Packages
As external sparring partners, we take on specific work packages in communications – methodically sound, multimedia in content, and always with a perspective on the big picture. In this way, we relieve internal communications of operational and emotional stress, promote the transfer of know-how, and provide fresh impetus for effective communications.
Storytelling
Messages of change must reach people’s hearts in order to be effective. Business storytelling has been our proven method for achieving this for two decades. To appeal to the limbic system, we develop stories that trigger motivating emotions. This makes people willing to explore new paths and adopt new habits.
Event Facilitation
Whether it’s a multi-day workshop or a compact live event, we design formats that not only inform people but also actively involve them. In transformation processes, such spaces for dialogue enable knowledge to be shared, perspectives to be exchanged, and joint responsibility to be developed. We take care of the conception, moderation, and follow-up, always with an eye on impact, participation, and connectivity.
Surveys
Regular sentiment surveys within the organization are a key success factor for transformation communications and change. We design and conduct surveys in such a way that they not only provide data but also stimulate dialogue. Using AI-supported analysis, we reveal attitudes, emotions, and needs on multiple levels that will effectively shape communication.
Top 6 advantages of external comunication professionals
Temporary seniority
External communications professionals provide experienced senior support exactly when pressure is highest, without creating long-term headcount.
Fresh perspective
They are not part of internal history. They see blind spots, internal politics, and unclear narratives that internal teams may no longer notice or avoid.
Benchmark experience
External professionals bring patterns, lessons learned, and proven approaches from other communication projects across different organizations and industries.
Executive Sparring
External communications professionals can help executives behind the scenes to sharpen their messages, prepare for difficult conversations, test reactions.
Neutral position
External comms experts can address controversial topics with more independence because they are not tied to internal hierarchies, career paths, or departmental loyalties.
Dedicated focus
External professionals can concentrate fully on communicating for the specific initiative(s) instead of being pulled into day-to-day internal communications work.
Frequently asked questions
In organizational development, internal communication helps contextualize strategic changes, provide direction, and foster alignment between management, leaders, and employees. Especially when structures, roles, processes, or decision-making pathways are changed, uncertainty, room for interpretation, and resistance arise. Effective internal communication therefore shapes interpretation, dialogue, and participation. It makes it clear why something is changing, what specifically will be different, and what contribution each target group can make.
Internal communication should be integrated into organizational design at an early stage. This is because organizational design alters responsibilities, power dynamics, interfaces, and ways of working. Communication experts can help identify communication risks, engage stakeholders in a targeted manner, and develop a sustainable change narrative. This includes communication architecture, leadership communication, dialogue formats, feedback loops, and clear responsibilities. In this way, communication becomes an active management tool that makes the new organization understandable, acceptable, and implementable.
Effective executive communication empowers leaders to actively explain changes, put them into context, and work through them with their teams. To do this, they need more than just presentations or FAQ documents. Crucial elements include a shared understanding of the change, clear core messages, discussion guides, space for critical questions, and confidence in dealing with uncertainty. In this context, leaders are social interpreters of any topic. They translate strategic decisions into concrete meaning for day-to-day work.
The impact of internal communication should not be measured solely by reach, open rates, or click-through rates. In change and organizational projects, understanding, acceptance, the ability to take action, and behavioral change are particularly relevant. Suitable metrics include, for example, pulse checks, qualitative feedback, participation rates, topic resonance, leadership readiness, clarity regarding roles and responsibilities, and the perceived sense of direction within the company. It is important to link the impact of communication to the goals of the organizational project.
External support is particularly useful when internal communication needs to be more strategically integrated into organizational development, transformation, or reorganization. An external perspective helps to scrutinize existing communication routines, identify blind spots, and facilitate discussions on sensitive topics in a neutral manner. viadoo combines communication expertise with practical experience in change and organizational projects. This results in actionable communication architectures, formats, and messages that align with the organization, its leadership culture, and the specific change situation.
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