Transformation Communications

Ensure that people believe in your vision and support the change!

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Transformation Communications

Setting up vision, narrative & strategy

Success or failure of transformation is determined by communication. So whenever your organisation’s communications department is busy with day-to-day business, we take over transformation communications on an interim basis. We did this already for several renowned international corporations successfully.

In cases like this we are part of the Transformation Office. In the first place we support you to develop the urgency story and change vision. Based on that, we generate the key narrative and set up the transformation communications strategy together with you. With this we provide your leadership team with answers to the 5W1H questions.

This is a crucial task that must be carried out very carefully. That’s time well spent, because then communication can be conducted stringently. After all, transformation communications should help to build trust, engage employees, reduce resistance to change, and promote transparency and accountability.

Featured Insights

Bringing strategy and narrative to life

After we set up the urgency, change vision, key narrative and transformation communications strategy we bring them to life. Among other things, we therefore:

conduct a stakeholder and change impact analysis.
set up an editorial plan to conduct appreciative dialogues with stakeholders.
create compelling content with key messages that refer to the change vision and key narrative (videos, podcasts, articles) for internal media channels that reach all stakeholder.
plan and facilitate dialogue communications formats like all hands forums, town hall meetings, training sessions.

Benefits of external Change Comms

We at viadoo have experience working with a range of organisations and provide best practices and insights to help your company communicate effectively during a transformation.
With our objective outside perspective, we can help you to identify areas that need improvement regarding communications – like sensitive or controversial aspects of the transformation.
We provide additional capacity for your internal team to manage change communications effectively – especially in large-scale transformations.
External transformation communications support can be a cost-effective alternative to hiring and training new staff, or to diverting internal resources away from other projects.

You too can benefit from our best practices, outside perspective, and additional transformation communications capabilities.

Corporate Newsroom Scheme

Newsroom Example 1

Newsroom Example 2

Most effective way to communicate

Transformation communications is a critical component of successful change management. It helps to build understanding, trust, and engagement on employees and leadership level.

At the same time transformation communications is very complex. It not only needs to be closely aligned with the transformation as such and its overall progress (btw: that’s why TransfoComms needs to be part of the Transformation Office). Transformation communications also needs to be done permanently.

This is why we strongly recommend to use a Corporate Newsroom to interact with your people during a transformation. From there, dialogues can be managed centrally and effectively. Interdisciplinary teams plan topics & stories and distribute content across the company’s media channels.

If you don’t have one yet, we would be happy to design and implement a Corporate Newsroom for your organisation.

Our Corporate Newsroom Services

Artificial Intelligence in Transformation Communications

At viadoo, we are early adopters in the use of Artificial Intelligence (AI) in transformation communications. As a leading service provider for planning and managing change initiatives, we are using AI tools to increase the effectiveness and efficiency of our services. Please find below the primary ways we use AI in transformation communications today:

1. AI in Topics Management / Content Creation

Writing stories about tangible change making progress
Generating texts tailored to different internal audiences
Checking the tone of key messages of executives
Breaking complex topics into manageable pieces
Improving presentations, articles and other media content
Summarizing change information for middle management
Generating illustrations and picture

2. AI in Media Management:

Defining key audiences / stakeholder
Developing of personas
Analysing data to deliver personalised content
Scheduling posts at optimal times

In a nutshell: Transformation communications with a Corporate Newsroom

Developing a strategy

Together with the corporate newsroom team and top management representatives we develop a comprehensive change communications vision, narrative, and strategy. With our outside perspective we might identify some controversial aspects of the planned transformation.

Bringing narrative to life

In addition, we support the corporate newsroom team to bring the transformation strategy and narrative to life. We therefore generate multimedia storytelling, and design, plan and moderate engaging dialogue formats like all hands forums or town hall meetings.

Doing feedback surveys

A critical component of effective transformation communications is feedback from employees. It helps us to refine communication strategies. Together with the Transformation Office and the Corporate Newsroom team, we set up such surveys on a regular basis.

Featured Insights

viadoo Success Story 1

How 40,000 employees overcame fears & started embracing the change

As a central element of our change architecture, we set-up a transformation communications strategy and editorial plan. Based on that, the Transformation Office conducted dialogues with stakeholders through internal channels via interviews, events and multimedia storytelling (video clips, news article, posters etc.).

viadoo Success Story 2

How 4,500 employees got convinced of a change in a live event

Transformation Communications Live Event

In order to reduce fears, we designed a live communication event together with our customer. It was intended to trigger motivation among the workforce. We therefore prepared a panel discussion and moderated it in front of 4,500 participants. In the end they overcome their initial fears and began to cautiously develop trust in the transformation.

viadoo Blogpost

How to motivate people to make sustainable changes in their attitudes and habits

Transformation Communications Motivation

Social and emotional aspects are still too often ignored in change projects. Yet it is crucial for their success to motivate people to sustainably change their attitudes and habits. viadoo co-founder Dr. Dominik Faust showed how this can be achieved in a webinar with almost 300 PR managers from renowned companies in Germany, Austria and Switzerland.

Read Blogpost (GE)

Let's talk about it!

Are you currently balancing the pros and cons of mandating an external / interim transformation communications service? Then don’t hesitate to contact us for an initial non-binding call. Please feel free to either send us a line or make an appointment that fits your calendar:

Send us a short message:

OR make an appointment:

OUR LOCATION

Greater Munich Area, GERMANY

DROP US A LINE

connect@viadoo.eu

CALL US

+49 160 9204 6294

Setting up vision, narrative & strategy

Bringing strategy and narrative to life

Benefits of external Change Comms

Most effective way to communicate

Artificial Intelligence in Transformation Communications

In a nutshell: Transformation communications with a Corporate Newsroom

Developing a strategy

Bringing narrative to life

Doing feedback surveys

Featured Insights

How 40,000 employees overcame fears & started embracing the change

How 4,500 employees got convinced of a change in a live event

How to motivate people to make sustainable changes in their attitudes and habits

Let's talk about it!

Send us a short message:

OR make an appointment:

OUR LOCATION

DROP US A LINE

CALL US

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