Top 3 Change Leadership Trends 2025
At the end of 2023, we had predicted in our Top 5 Change Leadership Trends…
Communication can’t replace change management but is key to success of any change initiative or transformation.
Communication is successful when those involved actively embrace the change and are willing to adopt new habits. Experts in change communications must therefore be empathetic, speak the language(s) of blue-collar and white-collar staff, and be able to adapt their messages to different emotional states. Executives are solely responsible for communicating change. They must pay particular attention to when they convey which messages in which form, through which channels, and to whom.
+49 160 9204 6294 | Book a free Consultation |When change initiatives are underway, executives naturally turn to their (internal) communications department to coordinate dialogue with their employees. They know that communicating is the only way to build trust, engage employees, reduce resistance to change, as well as to reduce productivity losses, prevent the exodus of skilled workers and flatten the change curve.
However, this additional workload and the significant responsibility outlined above often exceed the available human resources. In such cases, former heads of corporate communications from the viadoo Change Guides team act as sparring partners for the board or management, as well as active sources of inspiration and ideas for the communications department.
Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.
Design and facilitation of fishbowls to promote dialogue at eye level, empathy, and willingness to compromise.
© viadoo GmbH
Conceptual planning and hosting a panel discussion with, among others, the local city mayor and the president of the university of applied sciences in front of 4,500 employees at a town hall meeting.
© viadoo GmbH
Conceptual planning and hosting a Live Social Media Session on LinkedIn with CEOs and other guests.
© viadoo GmbH
Preparation and multiple delivery of a keynote speech to executives on ‘Change Leadership in Times of New Work’.
© Flughafen München GmbH
Conception and implementation of the complete rollout of a new aircraft with guests from politics, industry, and the military as prime contractor (see video documentation).
© viadoo GmbH
In our role as active sparring partners and initiators, we develop communication strategies and editorial plans. Because transformation communications must first and foremost generate awareness, we focus in particular on live communication formats, which we design and host. Why are we uniquely qualified for this?
Communication is the cornerstone of viadoo Change Guides. For 20 years now, we have been developing and implementing communication strategies for SMEs and DAX 40 companies to enable them to implement their change initiatives or transformations successfully and sustainably.
Among other things, you will receive these live communication formats from us to achieve your corporate or change goals:
If you want to motivate people to change their behavior, for example, you have to reach their hearts (emotions). The way to do this is through their brain. This is because the brain internalizes new behaviors more quickly when they are packaged in stories. Stories, in turn, synchronize the brain waves of senders and receivers, creating a shared reality.
We use these scientific findings in change communication in the form of (business) storytelling. Our stories are true, have a protagonist with whom the audience can identify, and have a dramatic arc, a change for the better. We use the storytelling method for CEO communication in change projects, for example.
Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.
Transformation communications is very complex. It not only needs to be closely aligned with the transformation as such and its overall progress (btw: that’s why TransfoComms needs to be part of the Transformation Office). Transformation communications also needs to be done permanently.
This is why we strongly recommend to use a Corporate Newsroom to interact with your people during a transformation. From there, dialogues can be managed centrally and effectively. Interdisciplinary teams plan topics & stories and distribute content across the company’s media channels.
If you don’t have one yet, we would be happy to design and implement a Corporate Newsroom for your organisation.
Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.
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Partner & Psychologist
Change Expert
Content Marketing Manager
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We want your change initiative to be a success! That’s why you can both send us your detailed request for proposal (RfP) using the form below and book a free initial consultation. You should then be able to assess whether we are the ideal change guides for you.
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