Transformation Communications: Motivate people to buy-in!

Communication can’t replace change management but is key to success of any change initiative or transformation.

Communication is successful when those involved actively embrace the change and are willing to adopt new habits. Experts in change communications must therefore be empathetic, speak the language(s) of blue-collar and white-collar staff, and be able to adapt their messages to different emotional states. Executives are solely responsible for communicating change. They must pay particular attention to when they convey which messages in which form, through which channels, and to whom.

+49 160 9204 6294 | Book a free Consultation |
Send Request for Proposal |

You are here:

Home
Capabilities
Transformation Communications

Change Communications sparring partner for Board and Comms

When change initiatives are underway, executives naturally turn to their (internal) communications department to coordinate dialogue with their employees. They know that communicating is the only way to build trust, engage employees, reduce resistance to change, as well as to reduce productivity losses, prevent the exodus of skilled workers and flatten the change curve.

However, this additional workload and the significant responsibility outlined above often exceed the available human resources. In such cases, former heads of corporate communications from the viadoo Change Guides team act as sparring partners for the board or management, as well as active sources of inspiration and ideas for the communications department.

We want your change to succeed!

Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.

Send Request for Proposal (RfP)

Design and facilitation of fishbowls to promote dialogue at eye level, empathy, and willingness to compromise.

© viadoo GmbH

Conceptual planning and hosting a panel discussion with, among others, the local city mayor and the president of the university of applied sciences in front of 4,500 employees at a town hall meeting.

© viadoo GmbH

Conceptual planning and hosting a Live Social Media Session on LinkedIn with CEOs and other guests.

© viadoo GmbH

Preparation and multiple delivery of a keynote speech to executives on ‘Change Leadership in Times of New Work’.

© Flughafen München GmbH

Conception and implementation of the complete rollout of a new aircraft with guests from politics, industry, and the military as prime contractor (see video documentation).

© viadoo GmbH

Live Transformation Communication brings Strategies to Life

In our role as active sparring partners and initiators, we develop communication strategies and editorial plans. Because transformation communications must first and foremost generate awareness, we focus in particular on live communication formats, which we design and host. Why are we uniquely qualified for this?

Communication is the cornerstone of viadoo Change Guides. For 20 years now, we have been developing and implementing communication strategies for SMEs and DAX 40 companies to enable them to implement their change initiatives or transformations successfully and sustainably.

Among other things, you will receive these live communication formats from us to achieve your corporate or change goals:

Keynote speeches as external eye opener
Panel discussions, roundtables for more transparency
Workshops (Fishbowl etc.) for more participation
Town hall meeting moderation for information
Live social media sessions (e.g., LinkedIn Live)
Hosting of live webinars, podcasts
Visual protocol (with external partner)
Improvisational theater (with external partners)

Our approach: Professional guidance through communication challenges

Quick perception of the situation
Recognition of (hidden) conflicts
Cognitive and emotional empathy
Coping with fears and resistance
Regarding fans and opponents
Adopting comms to change curve
Comms support for middle managers
Stakeholder and change impact analysis

Plausible change story / key narrative
Transformation communications
Communication strategy
Sponsor strategy
Change barometer
Conflict management
Coaching
Change leadership training

Q&A for 5W1H questions
Comprehensible change vision
Editorial plan to conduct dialogues
Multimedia storrytelling
Feedback surveys
…

Let's talk about emotions! Emotional storytelling as a key to success

If you want to motivate people to change their behavior, for example, you have to reach their hearts (emotions). The way to do this is through their brain. This is because the brain internalizes new behaviors more quickly when they are packaged in stories. Stories, in turn, synchronize the brain waves of senders and receivers, creating a shared reality.

We use these scientific findings in change communication in the form of (business) storytelling. Our stories are true, have a protagonist with whom the audience can identify, and have a dramatic arc, a change for the better. We use the storytelling method for CEO communication in change projects, for example.

We want your change to succeed!

Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.

Send Request for Proposal (RfP)

Effective transformation communications with viadoo

Transformation communications is very complex. It not only needs to be closely aligned with the transformation as such and its overall progress (btw: that’s why TransfoComms needs to be part of the Transformation Office). Transformation communications also needs to be done permanently.

This is why we strongly recommend to use a Corporate Newsroom to interact with your people during a transformation. From there, dialogues can be managed centrally and effectively. Interdisciplinary teams plan topics & stories and distribute content across the company’s media channels.

If you don’t have one yet, we would be happy to design and implement a Corporate Newsroom for your organisation.

Our Corporate Newsroom Services

Our services related to Change Communications

Benefits of an External Transformation Communications Manager

Thanks to their objective outside perspective, external communications professionals can identify and address internally controversial aspects of a planned or ongoing change initiative.
The experts can then significantly reduce or even eliminate the risk of failure of the entire change project that lies in such unresolved conflicts through appropriate dialogue formats.
External communication professionals provide additional capacity for the (internal) communications team for a predefined period of time. This has proven successful in large-scale transformations and multidimensional change projects, among other things.
Compared to hiring and training new employees, hiring external communication professionals on a temporary basis is ultimately a cost-effective alternative.

We want your change to succeed!

Feel free to ask us about your ongoing or planned change initiative. Contact us if you would like to learn more about us and our services. We look forward to hearing from you.

Send Request for Proposal (RfP)

Key qualifications of our team regarding Transformation Communications

Featured Insights

Let's talk about your project!

We want your change initiative to be a success! That’s why you can both send us your detailed request for proposal (RfP) using the form below and book a free initial consultation. You should then be able to assess whether we are the ideal change guides for you.

Send us your request for proposal (RfP):

Book a free initial consultation:

This is how things could go on:

1. Answering you

We will respond to your message within 24 hours and arrange an appointment with you for a free initial consultation.

2. Initial Consultation

We will then analyse your challenge and discuss possible solutions with you in a free initial video call.

3. Further steps

After that, you decide how to proceed. We would be happy to provide you with an individual proposal, for example.

OUR LOCATION

Greater Munich Area, GERMANY

DROP US A LINE

connect@viadoo.eu

CALL US

+49 160 9204 6294

Transformation Communications: Motivate people to buy-in!

Change Communications sparring partner for Board and Comms

Live Transformation Communication brings Strategies to Life

Our approach: Professional guidance through communication challenges

Let's talk about emotions! Emotional storytelling as a key to success

Effective transformation communications with viadoo

Our services related to Change Communications

Management of Transformation