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viadoo @ Defense Industry

Since 2004, we have been a highly qualified strategic partner for system houses (OEMs), suppliers, and joint ventures in the aerospace industry as well as the security and defense industry (SVI). Twenty years of operational experience in project and people management, profound technical know-how, and methodological expertise make us a competent and reliable partner for national and alliance defense organizations. They all operate in a highly regulated market (ITAR/EU/GE export controls, NATO standards) with high requirements for materials (approval procedures) and personnel (security checks) as well as long procurement cycles.

As an experienced service provider, we help ensure that the German Armed Forces and security authorities and organizations (BOS) are always ready for action without delay for their multi-domain operations (MDO): on land, at sea, in the cyber information space (CIR), and across the capability domains of command, reconnaissance, effect, and support. Our viadoo Change Guides have everything you need: mission experience, operational know-how, EASA certifications, and methodological skills. They are also familiar with market challenges such as these:

  • rapid ramp-up of production capacities to achieve NATO targets with maximum oerational excellence at the same time
  • rapid growth of qualified personnel (e.g. Auto2Defence) while keeping the defect rate as low as possible
  • software defined defence (SDD), including artificial intelligence (AI), cloud architectures, powerfull data connections
  • optimized risk management in the supply chain (SCRM)
  • faster time-to-cert and time-to-market due to increased global demand
viadoo Defense Patch
Military Change Management

ARMY: Change communications during rollout of the BOXER wheeled armored vehicle (here: Infanterieschule Hammelburg). © Faust / viadoo GmbH

Military Change Management

Military change management workshop (here: Luftwaffenkaserne Köln-Wahn). © Faust / viadoo GmbH

Change Management Eurofighter

AIRFORCE: Change management during rollout of Eurofighter Typhoon Tranche 1-4 (here: Jagdgeschwader 73 “Steinhoff”). © Faust / viadoo GmbH

Qualified for Land, Air, Sea, Cyber

viadoo Change Guides have qualifications in the operational dimensions of land (army), air (air force, army and navy aviation), sea (navy), and cyber and information space (CIR). These EASA-certified accountable managers or development managers, for example, also have good channels to BAAINBw, LufABw, AHEntwg, and other military organizations.

Defense Policy Expertise

Military procurement and, consequently, the defense industry always have a foreign, security, and defense policy dimension. This aspect of the bigger picture is also covered by viadoo Change Guides, both through academic expertise in the field of international relations and through political consulting experience in foreign, security, and defense policy.

How we support the Defense Industry

  • Project & People Management

    Even when projects are formally given the green light, there is often a lack of acceptance and understanding, which leads to resistance and fatigue or “disruptions in the course of the project” (ZDV A-1500/3). In such cases, we provide support with project and people management in accordance with CPM specifications and the V-Model XT Bund, taking safety and quality aspects into account. Our USP: Experience in dealing with human dynamics and mastering communication in complex projects.

  • Software Defined Defence (SDD) Support

    The defense industry uses cloud architectures, artificial intelligence (AI), and powerful data connections to digitize weapon systems and the battlefield. Developing such a Software Defined Defence or “System of Systems” requires further national and international cooperation. Its success depends crucially on anticipating and taking into account the human dynamics in such processes. That is why organizations in the defense industry rely on viadoo Change Guides. We systematically plan appropriate change and communication strategies and actively manage them.

  • Transformation Communications

    Even large corporations in the defence industry need temporary external support for their internal change communication. They then use the expertise of viadoo Change Guides to jointly develop and implement the change communications strategy for managers and employees. In such cases, we are responsible for creating the change narrative and prepare internal dialogue formats. In addition, we act as an interface to internal function holders such as heads of transformation, heads of change management, and heads of internal communications.

  • Studies for Development & Procurement

    Based on the above qualifications, we are able to prepare studies in accordance with CPM specifications and the V-Model XT Bund. These can include stakeholder and governance analyses, risk and early warning analyses (early risk assessments), and communication and participation studies, as well as capability and requirements studies (capability pre-assessments), concept studies, and feasibility studies..

  • Post Merger Integration (PMI)

    The consolidation of the European defense industry will continue. German companies want to actively shape this process. It is being supported by the EU, e.g. with its European Defense Fund (EDF). But expected synergies of M&A can only be realized if employees are kept informed in a transparent way and actively partizipate in the integration. This requires communication, social psychology, and other disciplines. That is precisely why companies in the defence industry trust the expertise of viadoo Change Guides for the strategic planning and successful management of their Post Merger Integration.

  • Change Mgt in Safety Management

    EASA Part-21 Design and Production organizations as well as EASA Part-145 Maintenance organizations must implement and operate a robust Safety Management System (SMS). And EASA recommends to use Change Management tools to do so. But EASA, LuftVG, LBA, LufABw or DEMAR regulations wouldn’t give any further details. That is why Accountables, Safety Managers, SRB / SAG members in the defence industry trust the Change Management and Change Communications expertise of viadoo Change Guides.

Airbus Defence and Space GmbH
Airbus Defence and Space GmbH

During phases of multiple changes:

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(1) Development and multi-year implementation of a strategy for the international marketing of a new military IT system of Airbus Defense & Space.

(2) Multi-year research and writing of technical articles about employees in the military aircraft division for internal communications to support post-merger integration.

(3) Advising middle management on issues of change management and transformations communications for several years.

(4) Planning & execution of media relations for Premium Aerotec (Airbus Aerostructures).

KNDS - Krauss-Maffei Wegmann
KNDS - Krauss-Maffei Wegmann

During a decade of disruption:

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(1) Many years of consulting and support for Krauss-Maffei-Wegmann’s (KMW) international corporate communications.

(2) Creation of daily digital press reviews and media analyses as part of media monitoring.

(3) Design of the first newsletter for decision-makers (“KMW Letter”) and restructuring of the website content.

(4) Content production for the company magazine (“LEOinside”) and for topic- and product-specific publications.

IABG
IABG

During numerous phases of change:

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(1) Many years of consulting and support for IABG’s international corporate communications.

(2) Conceptualization and writing of press releases and editorial articles for general media and specialized media.

(3) Creation of daily digital press reviews and media analyses as part of media monitoring.

(4) Planning and execution of a press conference at the world’s largest aviation trade fair in Paris, Le Bourget, with approximately 4,000 accredited journalists.

MTU Turbomeca Rolls-Royce ITP
MTU Turbomeca Rolls-Royce ITP

During a multi-year scaling phase:

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(1) Development and multi-year implementation of a strategy for the international marketing of the new twin helicopter engine, including a topic and action plan.

(2) Design of a new corporate design for the European (D, F, GB, E) consortium MTRI, in particular a new company logo.

(3) Concept and design of a twin website and classic advertising materials for the international marketing of state-of-the-art propulsion systems, including advertisements, posters, and giveaways.

General Atomics_
General Atomics_

During a post-merger integration:

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(1) Development and multi-year implementation of a strategy for the international marketing of the new STOL aircraft Do228 NG/NXT (for the predecessor RUAG).

(2) Conceptualization, planning, and implementation as general contractor of the rollout of the Do228 NG/NXT with subsequent maiden flight, including engagement of a ZDF presenter.

Bauhaus Luftfahrt
Bauhaus Luftfahrt

During a phase of consolidation:

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(1) Several years of change communications consulting for Bauhaus Luftfahrt (Airbus, DLR, IABG, Liebherr, MTU Aero Engines, Free State of Bavaria).

(2) Conception & design of a completely new website as well as planning & execution of media relations.

(3) Design and implementation of the first scientific yearbook with 52 pages, incl. graphic design, photo shooting, text creation (GE/EN), layout & printing.

MTU Aero Engines
MTU Aero Engines

Content Production

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Several years of support for the engine manufacturer’s communication with its target audiences, such as employees and customers. To this end, we conceived, researched, and wrote news and stories for MTU Aero Engines publications with high journalistic quality.

German Aerospace Industries Association (BDLI)
German Aerospace Industries Association (BDLI)

Media Relations

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Organization and execution of a press trip with representatives of leading German business media (dpa, Reuters, Focus, Phoenix, Welt) to BDLI member companies in Bavaria, including Airbus Defence & Space in Taufkirchen, Airbus Helicopter in Donauwörth, and MTU Aero Engines in Munich.

Deutsche Gesellschaft für Luft- und Raumfahrt – Lilienthal-Oberth e. V.<br /> (DGLR)
Deutsche Gesellschaft für Luft- und Raumfahrt – Lilienthal-Oberth e. V.<br /> (DGLR)

Media Production

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Several years of designing and producing supplements for the member magazine of the German Aerospace Society – Lilienthal-Oberth e. V. (DGLR) on international aerospace trade fairs. We were responsible for selecting topics, writing texts, editing, selecting images, designing, integrating advertisements, and creating print templates.

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Let's talk about your project!

We want your change initiative to be a success! That’s why you can both send us your detailed request for proposal (RfP) using the form below and book a free initial consultation. You should then be able to assess whether we are the ideal change guides for you.

Send us your request for proposal (RfP):

Book a free initial consultation:

What you can expect:

1. Understand your project

We'll answer your request and arrange a call with you. You then tell us about your project, goals and challenges.
∼ 15 mins

2. Preview solutions

Together with you, we review similar cases and outline how viadoo can help you make your project a success.
∼ 10 mins

3. Tailored next steps

We will recommend tailored next steps, such as a deeper dive, an on-site survey, or the creation of a proposal.
∼ 5 mins

OUR LOCATION

Greater Munich Area, GERMANY

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connect@viadoo.eu