- be actively involved in the change
- engage in constructive dialogue with their respective managers
- gain trust and be motivated to adopt the new mindset
First, we conducted a stakeholder and change impact analysis. Then we developed a narrative to provide leaders with answers to the questions “Why?” and “Why now?”. We also generated a hybrid process (online and face-to-face elements) to develop a shared transformation vision. As a central element of our change architecture, we set up the transformation communications strategy and plan. Based on our editorial plan, the project team conducted dialogues with stakeholders through internal channels via interviews, events and multimedia storytelling (video clips, news article, posters etc.).